According to Smart Insights, it took Google a whole month to crawl and index 50 million pages in 1999. As of 2012, however, it took less than a minute.
The Internet isn’t slowing down, which means companies can’t, either. With Google stepping up their game and nearly half the world’s population online, it’s important to stay ahead of the curve on all things SEO.
However, Google’s algorithms now include over 200 ranking factors. Don’t worry, I won’t drown you in the whole list.
Instead, let’s take a look at just one of the essentials for on-page search engine optimization.
Here are five ways to optimize your content using meta tag SEO strategies. As a result, you can boost your page ranking—and your business!
Wait, What’s the Deal with Meta Tags?
You know when you search online and there’s this nice descriptive box underneath link detailing the page content? Meta tag SEO strategies turn these descriptions into opportunities. That way, you can propel your search engine rankings way up.
While the tag won’t actually appear on your web page, it does help Google read through your website to understand and organize your content.
By including the right keywords in these tags, you can give Google a heads up about the searches you want to show up for.
1. The Robot Ones
When you create a new post or page on your website, they’re automatically set for “index/follow.” This essentially tells robots it’s all good to take a look.
In some cases however, you might want to call those robots off. Here are a few commands to get the robots to cool it:
- No index/no follow: Stops Googlebots from indexing or following links from the page
- Unavailable_after: Sets a date and time that tells Googlebots to quit indexing and following afterward
- Nosnippet: Ensures previews of text and videos don’t show
- Noarchive: Keeps Google from showing cached links
2. The Title Ones
A strong, well-written title can grab the reader’s attention and draw them to your website from a search. If you neglect to use a title tag, however, Google will decide on what to display for you.
Yeah, let’s add that ourselves instead.
Your title should inform customers—and Google—of the content’s focus. This is also another opportunity to let your SEO keyword shine.
3. The Canonical Ones
Instead of a responsive website, some companies have a dedicated URL for mobile devices and another for desktop. However, Google will view only one page as the original and the other as a duplicate, which could impact your ranking.
This also applies when Google sees “https” versus “www” of the same page.
According to Stone Temple, 58 percent of website visits were from mobile devices in 2018. This preference for mobile websites makes it essential to avoid duplicate content and low ranking scores.
A canonical meta tag can tell Google which page is the real content and to disregard all others. That way, you can avoid any ranking screw ups.
4. The Description One
If you’re at least a little familiar with on-page SEO, you probably already know this one. Meta descriptions are 160 characters you can use to describe the page content.
Like the page title, it can help inform readers and Google’s bots while increasing clicks to your website.
Your click-through-rate (CTR) is a definite factor for increasing your ranking. With a compelling meta description, you can kick up that CTR and give your ranking a boost.
5. The Content One
The content type lets you get specific about what type of media you’re displaying. This can include HTML or text and should display across all pages of your website.
Get Optimized with these Meta Tag SEO Strategies
Alright, that wasn’t so bad. With these five meta tag SEO strategies, you can give your company website’s SEO game a little something extra.
With over 200 ranking factors out there, it’s important to keep up-to-date with all the SEO what’s what. Check out the SEO section of the blog for more strategic tips!