As of this year, 3.484 billion people are liking, retweeting, and hitting up social media.
Imagine how many of your customers waste their day away scrolling through their feeds. If you have a number in your head, now imagine converting every one of those people into a sale.
By learning how to increase sales through social media, you can.
Here are five ways you can use social media to increase sales. With these tips, you can turn heads online and in stores. Let’s give your social media a major marketing makeover!
1. Know Your Audience
There’s Instagram, Facebook, LinkedIn, Snapchat, and more on the way. Jumping onto every social media bandwagon won’t benefit your business, though.
Instead, you need to go where your customers are.
Facebook is the first social media platform to surpass 1 billion monthly active users.
That doesn’t mean all of your customers are there. To learn how to increase online sales through social media, start with your research.
Determine what platforms your customers use first. Then, take a look at the posts they already love. What content gets them engaged?
Once you know your audience, you can offer them content that reflects their interests.
Now you’re giving them value, too!
2. Accessorize with Influencers
While you’re researching your target audience, take a look at who already has their attention. These are people (and brands) they already know and trust.
Using influencer marketing can help you take advantage of that existing trust.
Reach out to influencers in your niche industry. These people can use their power of persuasion to show off their love for your products.
Their honest reviews can help you drive sales and engagement, too!
3. Reward Loyalty
The customers who love, love, love your products stand out.
Reward them for that loyalty by turning these people into brand advocates.
These advocates can promote your products in exchange for discounts and freebies. They also add personality to your brand—personality that other customers can connect to.
Create a branded hashtag for your social media content. A unique tag will make it easier for you to find your advocates online!
4. Up User-Generated Stuff
Encourage your followers to share their photos. Using social media for sales growth means you need social media content, first.
Make sure they’re using that hashtag!
Then, share those posts with your followers.
Inviting followers to share their stuff will generate a buzz and boost brand trust.
Don’t forget to keep up with industry news, too. Remaining updated can help you jump on the latest trends and opportunities before your competitors can.
5. Add Ads
Social media marketing can help expand your reach.
These ads are designed for brand awareness and conversion growth. That way, you’re increasing sales online and attracting new customers to your business.
Marketing Makeover: How to Increase Sales with Social Media
Turn heads with a marketing makeover! By using these tips, you know exactly how to increase sales. Now get online and strut your stuff!
Discover more fashionable tips and tricks by trying these on for size.