According to Forbes, the SEO industry is approaching $80 billion. This marketing strategy helps companies expand their reach, make sales, and grow.
If your company is considering SEO services, there are a few things you need to know first.
Here are nine important questions you need to ask before outsourcing SEO. That way, you can hire the right expert for the job. Determine if SEO is right for your business with these nine questions!
1. How Do You Determine Search Terms?
Search engine optimization (SEO) depends on a target audience and keyword research to work efficiently.
When outsourcing SEO, your optimization expert should have a research plan in place. This includes studying competitors within your industry and determining your target customer.
Then, your SEO expert will complete a detailed search term analysis. This will provide them with a list of high search volume keywords to use in the future.
This step is essential for a successful SEO marketing strategy.
Otherwise, your content won’t reach the right audience or target their searches. For higher search engine rankings, your content needs to target search intent. That means your content needs to offer the answers customers are searching for.
Once you have this list of keywords, you can start targeting your ideal customers to attract them to your website with quality content.
2. How Do You Create SEO Content?
Outsourcing SEO also means having experts who create this quality content for you.
This content needs to be search-friendly. That means it answers the questions your customers are asking when they search.
It also needs to appeal to how people search. The increase in people using Siri, Alexa, and Google is changing the game.
According to this report, 50 percent of all searches will be voice searches by 2020.
When outsourcing SEO, your experts need to keep the latest trends in mind as well. This includes voice as well as the future of VR search.
Then, the content they create needs to address both Google and real people searching. Your SEO outsource team should have dedicated search copywriters on staff who know how to write for SEO. Ask for samples to make sure their writing is capable of matching your brand voice as well.
That way, your website visitors read quality content that’s optimized for their searches.
Better yet, ask if they’re capable of multi-modal content. This can enhance your website’s SEO content with photo galleries, videos, and even podcasts to give visitors a little something extra.
3. How Do You Integrate SEO?
The importance of SEO outsourcing doesn’t just impact your website content. SEO can benefit your entire marketing campaign. Otherwise, you’re not reaching your entire target audience.
Ask your SEO outsource team about how they plan to integrate SEO with other aspects of your marketing.
They should mention local SEO as well as schema setup.
Local SEO allows you to attract customers who are in your area while they’re searching. This can help you increase website traffic as well as in-person foot traffic to your store.
As a result, you’re able to boost brand awareness, traffic, and sales.
Remember, SEO outsourcing can help you build your business—but only when done right.
4. How Do You Get More Links?
Links can help bolster your SEO marketing strategy and give you an edge.
Your search-optimized website content should use links from semi-popular websites that are relevant to your industry. When determining your website ranking on search pages, Google will index and crawl your content. During their exploration, Google’s bots will search for these links.
Your SEO expert should have a process and the expertise to find quality links for you.
This can include competitive analysis, blogs, directories, and one-to-one link requests. When searching for an outsourcing SEO company, ask to see their link acquisition campaigns.
That way, you know they can give your SEO campaign the power it needs to make an impact.
5. What Monthly Services Do You Provide?
Once you outsource SEO strategies to an agency, they’ll start with initial research and setup. Afterward, however, the company can provide month-to-month optimization services.
That way, you can maintain a high search engine ranking, even when your competition changes their own strategies.
6. How Much Will It Cost?
You also need to consider the cost of highering a professional SEO outsourcing company. For many businesses, the cost is worth the high return on investment.
Outsourcing SEO means you have access to professionals, tools, and expertise.
Consider the cost of in-house SEO in comparison if you’re unsure if outsourcing is right for you.
7. How Do You Integrate Brand?
Your brand needs to be a part of all marketing materials and website content.
When outsourcing SEO, make sure there’s a plan to implement your brand. Otherwise, the content could conflict with what you’re promising customers.
Meanwhile, a cohesive brand across all marketing channels can boost brand recognition and awareness.
8. What’s Your Best Success Story?
Search engine optimization is all about results. Ask about the SEO agency’s experience with other clients (especially if they’ve worked with clients in your industry).
Speak to them about how they measured this success (more on this below) as well.
That way, you can make sure hiring an SEO outsourcing company will align with your company’s overall goals.
9. How Do You Measure Success?
You want to know your budget is being put to good use. Ask how the outsourcing company measures success. This can be through leads (phone calls, form submissions), sales, and/or a boost in website traffic.
A promise for a “#1 ranking” won’t mean much if the SEO agency can’t help you generate leads.
Ask to see regular reporting as well. That way, you know these metrics are on the right track.
What to Know About SEO: Questions to Ask Before Outsourcing SEO
With these nine questions to ask before outsourcing SEO, you can head into your hunt for an SEO agency prepared. That way, you can determine if SEO is right for your company and find the right agency to help!
Explore the rest of my blog for more helpful search engine optimization tips.