According to Forbes, search engine optimization (SEO) is quickly becoming an $80 billion industry. More people are investing in small business search marketing to help their companies reach new audiences.
With SEO, you can expand brand awareness, boost sales, and watch your company reach new heights!
Here are seven reasons why you need to buy SEO services, in case you needed a little convincing. With this list of SEO benefits, you’ll see exactly why the SEO industry is on the rise—and how it can help your company rise, too!
1. Boost Website Traffic
75 percent of people don’t scroll past the first page of a Google search.
Meanwhile, 70 to 80 percent of people ignore paid search and only click on organic search results.
That means two things. First of all, you need to get on the first page for your keywords. Otherwise, customers aren’t going to skim through search results to find your website.
Small business SEO services can help you rank on the first page for your keywords. A professional SEO company will help you determine which keywords your customers are searching. Then, they can help you create quality content to rank for these keywords.
Second, organic search matters. Without it, customers won’t find your website—at all.
With a strong SEO strategy in place, you can rank for your list of keywords.
Visitors Boost Rankings
Then, people will start to visit your website. This quality traffic—people who might actually convert into leads and customers—can help boost your SEO rankings even more.
However, it’s important your SEO content matches search intent. That means you’re actually answering the questions your customers need answered.
Google will crawl and index your website to search for your keywords. It will also look at analytics such as click-through-rate (CTR) and bounce rate.
If visitors stick around, read your content, and explore your website, you’re good to go! Offering quality content that answers their questions and uses call-to-action language can encourage that exploration.
As you gain more website traffic, you’re also boosting brand awareness and recognition. This can help you attract reoccurring customers, too!
That way, you’re giving visitors everything they need to become a paying customer.
2. Brand Trust & Credibility
When people search for your product or service, SEO will help ensure they see your website time and time again.
With the right keyword-optimized content, your company name will appear each time they search for those keywords.
That repetitive exposure will help improve brand awareness and recognition. As a result, people will start to associate your company name with your industry without searching.
When they click on your blog posts, they should find content that matches their initial search. That means your website content matches their search intent.
Search engine optimization for business can help you create the right content for your target audience.
If your content matches what your customers need, they’ll begin to trust you, too. That way, the combined brand awareness and brand trust will help ensure they choose your company before anyone else.
Ranking above the competition can help you build brand credibility, too.
A high website ranking tells searchers you know your stuff. When they read your content and find helpful information, you can further prove that credibility.
That way, you show customers you’re a valuable resource in your industry.
3. Better User Experience
When you buy SEO services, you’re also investing in your website as a whole.
People want to find websites that are easy to use and navigate. When they search on Google, they’re also expecting to find content that relates to their initial search.
Otherwise, it’s like getting sent on a wild, waste-of-time goose chance.
Instead, SEO-optimized content provides your website visitors with quick convenience. When your keywords match their search, they’ll find the content they need without having to dig for it.
Google rewards companies who offer customers this ease of use.
User experience also considers website responsiveness and page speed/load time.
According to Internet Live Stats, there are over 1.5 billion websites on the Internet. However, you can cut through the competition by making sure your website is optimized for mobile devices.
Google’s mobile-first indexing means they’re checking for mobile-optimized websites first and foremost. This is to help ensure Google ranks websites that prioritize user experience.
Other ways to improve user experience include streamlining navigation menus, optimizing images, checking headers, and updating font sizes.
If you buy SEO services, ask the company if they can improve your website user experience as well.
These improvements can help your website rank higher on search engine results pages. That way, you’re reaching new customers before your competitors can.
4. Increased Engagement
Small business search marketing can also help improve engagement on your website.
When you buy SEO services, the agency should also offer a link-building strategy. Internal links are links that send readers to other pages on your website.
These internal links encourage website visitors to explore. Remember, a higher CTR can also improve your website ranking.
This improved engagement can encourage people to stick around longer on your website, too. That way, you’re also improving your bounce rate—another ranking factor.
SEO benefits numerous aspects of your website. If you can encourage people to engage with your content, you can also improve brand loyalty. As a result, people are also more likely to trust your brand.
This can help you bring back repeat customers for years to come.
Increased engagement also brings us to our next SEO benefit.
5. Capture Conversions
If your SEO optimized content matches search intent, you’re already telling visitors you can help answer their questions. This will make them more inclined to trust you for additional help. They might complete a form or call to speak with you further about their individual needs.
Your website should offer visitors numerous opportunities to convert on the page. This includes chat functionality, a click-to-call phone number, or a form.
These conversion opportunities can help improve engagement and increase leads.
By capturing these conversions, you can potentially gain new customers and grow your company!
SEO & PPC
SEO can even improve the success of your other marketing efforts. This includes pay-per-click, or PPC strategies.
More website traffic can improve your PPC ad quality score. This quality score determines how high your ads rank on search pages.
That way, your paid search results and your organic results are positioned at the top of the page.
This provides you with more opportunities to reach and engage new customers.
Improving your website with the user experience updates we mentioned can increase your quality score, too. These updates include easy navigation and page load speed.
As you make these updates throughout your website, you’re encouraging website visitors to depend on your company. Visitors will begin to see your website as a convenient, easy-to-use online resource. This trust and credibility will help improve your website conversion rates as well.
When you buy SEO services, speak with the agency about other opportunities for capturing conversions.
This can include additional call-to-action language, eye-catching buttons, and forms that are optimized for user experience.
That way, your website is optimized for every opportunity.
6. It’s Long-Term
Digital marketing strategies are changing a little every day. That also means small business SEO services are changing a little every day, too.
By hiring an SEO expert, you can use their expertise to set your company up for long-term success. This expert can keep your SEO content up-to-date with the latest strategies.
However, search engine optimization isn’t a one-time strategy. Rather, you need to continuously update your content and strategies.
By 2020, 30 percent of searches will be completed without a screen.
That means you need to prepare for SEO voice search and VR search, too.
Buy SEO services from a company that recognizes these trends and knows how to adapt to them. That way, you’re preparing your SEO strategy for the future.
Otherwise, you’re falling behind the competition and letting them grab these customers instead.
7. High ROI
Finally, buying SEO services means you’re stretching your marketing budget to its full potential.
Instead of wasting money on traditional marketing strategies, SEO can help you generate results. Chances are your competitors are already using SEO to reach your customers. If you buy SEO services too, you can keep up and exceed the competition.
The high return on investment means you’re making the most of your money. As you bring in new leads and generate new sales, you’ll see exactly how far those services can get you.
Optimized Awesomeness: 7 Reasons to Buy SEO Services
Optimize your business for awesome results! With these seven reasons to buy SEO services available to help your business grow, you need to get in the game!
Otherwise, your competitors will end up attracting your customer base before you even get the chance.
Boost brand awareness, attract new customers, and set yourself up for long-term success with these SEO marketing benefits.
Discover more effective digital marketing strategies by exploring our website today!