Likes, retweets, shares, little heart emojis, emoticons, bitmojis…
Yeah. It can get a little overwhelming sometimes.
Social media is a game that evolves a little each day. The rules are constantly changing, so you need to know how to adapt, and fast.
If you play your hand right, however, you can engage customers with awesome content. Then, that strong content can bring on a winner’s streak of strong sales.
With these five social media marketing tips, you can set yourself up for success. Let’s get in the game!
1. Personalize the Plan
No two social media platforms are exactly alike. To set up your social media for success, you need a separate plan for each platform.
Don’t worry, you don’t have to start with every platform. Instead, focus on where your target audience spends their time.
Then, make a goal for each social media platform. This can include engagement or increasing website traffic.
According to Small Business Trends, 90 percent of marketers said social media increased their exposure. Meanwhile, 75 percent said they increased website traffic.
Maybe you want likes or comments or link clicks. Either way, a goal helps you create the right content for sweet success!
2. Keep Up Consistency
Don’t post and ghost! Instead of posting to social media “whenever you have time,” stick to a schedule.
For some help, you can use an online management platform such as Hootsuite or Hubspot. There, you can create a content calendar to organize your content.
This will help you determine how much content you have and need for the future.
Your brand needs that same consistency, too. That way, customer recognize your content, regardless of the platform.
Here are eight reasons digital branding is important to your business.
3. Engage & Interact
Awesome! Your content is up, your account is no longer covered in cobwebs, and…
Why is no one liking anything?
It’s not enough to just post. You also need to make sure your content actually speaks to your target audience.
Find ways to make your content exciting, engaging, or intriguing. Ask questions and try to start a dialogue.
According to Smart Insights, there are 3.484 billion social media users. That’s a lot of potential customers you could talk to.
Once people start liking and commenting, interact. Respond to their questions and concerns. This will help build brand loyalty and trust.
Don’t forget to give your customers value. That way, they have a reason to come back again and again.
4. Get Inspired
Don’t get stuck posting the same old, same old. Check out the competition or scroll through your industry’s hashtags on Instagram.
Then, give that content a personal spin and make it so much better.
This goes for the hashtags you use, too. Instead of using the same set with every post, mix it up. This will help you reach new audiences and potential customers.
Don’t forget, social media is constantly changing the game. Keep apprised of social media marketing trends so you can get a step ahead.
5. Analyze & Customize
We’re not quite done with these social media marketing tips just yet. Once it’s all up and running, check in on your success.
The analytics for each social media channel can tell you what’s winning and what needs some TLC. That way, you know exactly where to make adjustments.
If you’re unsure about a new game plan, try A/B testing. Split your campaign into two and change just one thing. Maybe try a different headline or CTA button.
Then, see which test wins and use that information to make adjustments.
Get ’em Twitterpated: 5 Social Media Marketing Tips for Success
With these five social media marketing tips, you can get your online audience all aflutter about your business.
That way, you can get on with engagement, feel the love with more likes, and ultimately boost your sales.
For more social media marketing tips, check out this corner of the blog!